In the highly competitive iGaming industry, operators must deliver engaging player experiences while keeping infrastructure costs under control. Soft2Bet, a leading provider of turnkey iGaming solutions, has successfully achieved this balance by leveraging Amazon Web Services (AWS) and Snowflake to modernize its infrastructure and analytics capabilities.
Since its founding in 2016, Soft2Bet has specialized in developing bespoke casino and sports betting solutions for operators worldwide. With over 16 global licenses and a growing portfolio of successful iGaming brands, the company is recognized for its Motivational Engineering Gaming Application (MEGA)—a proprietary technology designed to boost player retention and engagement.
For Soft2Bet, analytics is not just a support function—it is central to improving the player journey, accelerating product development, and optimizing business performance.
Historically, Soft2Bet relied on on-premises systems, which limited scalability and slowed decision-making. Disparate data sources made it difficult to compile accurate, real-time insights, which in turn delayed marketing campaigns, complicated regulatory reporting, and slowed troubleshooting.
By migrating to AWS and deploying Snowflake as its data platform, Soft2Bet created a single source of truth across its operations. This transformation has resulted in:
Soft2Bet approached its migration carefully, moving services incrementally to maintain stability and availability. Key AWS services now form the backbone of its infrastructure:
According to Yoel Zuckerberg, Chief Product Officer at Soft2Bet:
“We now have more data analysis options because we can easily connect different data sources quickly while maintaining the same level of security. On AWS, we can gain business insights rapidly and scale to as many data sources as we need in our analytics landscape, without any scaling limitations.”
The shift to AWS has delivered measurable benefits:
These efficiencies allow developers to focus on building new features and products, rather than managing infrastructure.
Zuckerberg adds:
“We’re using our analytics to quickly identify and resolve issues with our infrastructure and player flow. Our latency has greatly reduced, and our games operate much more smoothly. With AWS, we’ve made a noticeable difference in the player experience.”
Soft2Bet’s digital transformation has not gone unnoticed. From 2020 to 2024, the company has been nominated for multiple industry awards, a testament to its innovation and commitment to excellence.
Looking ahead, Soft2Bet plans to complete its transition to a fully cloud-based environment, ensuring even greater scalability, security, and global reach.
By partnering with AWS and Snowflake, Soft2Bet has transformed its analytics and infrastructure strategy, achieving faster innovation, reduced costs, and superior player experiences. In an industry where speed, reliability, and engagement are paramount, Soft2Bet’s success demonstrates how the right technology partnerships can unlock long-term competitive advantage.
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