How Fresh Entrepreneurs Destroy Their Beauty Brands With Cringe-worthy Names and How You Can Avoid it 

How Fresh Entrepreneurs Destroy Their Beauty Brands With Cringe-worthy Names and How You Can Avoid it 

The beauty sector has seen its fair share of brands ruin themselves with completely avoidable branding blunders, ranging from rookie fashion entrepreneurs to unethical fashion corporations and tone-deaf cosmetic brands.

And while errors are nothing new; after all, to err is human, many of the blunders we've seen among beauty firms might have been completely prevented if their creators had spent the time carefully studying their target demographic.

And because these entrepreneurs do not fully grasp their brand, target customers, or market, they cannot figure out what works and what does not. As a result, these entrepreneurs frequently make the same mistakes that could have been easily avoided.

As an owner, you should exercise caution in selecting a product or brand name that’d trigger a negative response from your audience.

How Naming Mistakes Can Affect Your Business  

Branding is all about how your target audience perceives your beauty firm, and choosing an embarrassing brand or product name will hurt your business and result in serious consequences like:

• Customer churn
• Forced rebranding
• Harmed reputation
• In severe cases, it may lead to demonstrations

So before you hit Google and start searching for ‘great names for beauty business,’ you need to do everything necessary to avoid making the following mistakes because they can jeopardize your business.

Four Issues to Avoid While Naming Your Business

1. Brand Names That Can Be Misinterpreted Negatively

People all over the world are consciously choosing companies that reflect their beliefs in areas such as politics, social concerns, and the environment. Customers form strong opinions when it comes to these kinds of matters. 

But if your company chooses to tackle these matters directly—even if not with your brand's name—you'll only end up repelling your customers since folks who are not in support of that idea would be less keen to purchase your beauty products.

Following the same trend as ‘Hitler’s Kitchen,' ‘Analtech,' or ‘Dumass Taco.' will only propel your brand in the wrong direction, as they're outrageous and offensive. 

Also, when naming your cosmetic company, it's best to avoid ethically charged or politicized themes. Or, if you really want to, then approach it with great diligence. Don't repeat the same mistake ColorPop did by giving its darker skin tone cosmetics cringe-worthy names like Typo and Yikes.

2. Names That Are Challenging to Say

When seeking the right business name, we encourage entrepreneurs to avoid selecting sophisticated names and instead choose short and catchy ones. Sophisticated brand names throw off your customers, as nobody wants to waste energy memorizing your business's name properly.

Customers prefer simple, clear, and convenient brand names as they are easy to understand, remember, and find online.

It may sound surprising, but after three days, more than 80% of customers forget the name of a brand. This simply means that the most straightforward strategy to make your beauty brand easily memorable is to use a short and appealing name.

3. Names With Undesirable Meanings in Foreign Languages  

Thanks to ads, clients from all diverse cultures all over the world can be introduced to your brand. And if the name of your beauty business suggests something unpleasant in their culture, these customers will ditch your goods and services for one that doesn’t.

And that’s why every business person in quest of a great beauty brand name must undergo thorough research to ensure that their selected name is not unpleasant to consumers in other countries.

4. Your Customers Should Always Come First

Awful brand names are largely a consequence beauty entrepreneurs face because of their unwillingness to research and understand the needs of their customers. These founders come up with brand names that don't fully represent their beauty firm, negatively shock users and are ill-suited for their sector. 

By putting your customers first, every founder entering the beauty industry would be able to craft a unique brand name that’ll attract customers.  

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.